YouTube is waging a war against adblockers...and losing.
  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • chakan2@lemmy.worldEnglish
    3·
    1 month ago

    Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.

    • bobs_monkey@lemm.eeEnglish
      3·
      1 month ago

      Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.

    • Rentlar@lemmy.caEnglish
      2·
      1 month ago

      At least you can tell your boss “I’m working on it!”, sit on your ass, and every 6 months add one more little UI or formula change which “finally stops adblockers” but is defeated within 3 days.

      • Damage@feddit.itEnglish
        2·
        1 month ago

        Yeah I don’t believe they really put their hearts in it. If they truly wanted to force you into watching ads, they’d manage. Their team is just not that interested.

    • limerod@reddthat.comEnglish
      1·
      1 month ago

      Your whole existence revolves around peddling ads before people can watch the ads they want.

      Ah, what. Who wants or likes to watch ads at all?

      • pete_the_cat@lemmy.worldEnglish
        1·
        1 month ago

        A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.

        • Cephalotrocity@biglemmowski.winEnglish
          1·
          1 month ago

          Welcome to Youtube. It’s ads all the way down. Unless:

          Firefox browser, Ublock Origin extension, Sponsorblock extension

          Save 40% of your viewing time for actual content and send tips through creator’s Paypal or whatever.

          • Shdwdrgn@mander.xyzEnglish
            1·
            1 month ago

            I hope nobody lets them know that Firefox on Linux has never shown ads for any of their content.

            • Lost_My_Mind@lemmy.worldEnglish
              1·
              1 month ago

              Don’t worry. Linux is only 4% of the total computer market. They aren’t bothered with you because Linux isn’t worth it.

          • seaQueue@lemmy.worldEnglish
            0·
            1 month ago

            YouTube is just on demand TV with extra steps these days. I’ve stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.

            • UnderpantsWeevil@lemmy.worldEnglish
              01·
              1 month ago

              I have an LLM transcribe and summarize for me now.

              Only a matter of time before LLMs start injecting their own ads into these responses.

    • GissaMittJobb@lemmy.mlEnglish
      1·
      1 month ago

      I’m sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.